Kickstarter Campaign

In order to receive funding for The Ballet Physique’s Streaming Studio, the founder created a Kickstarter project. An integral part of that campaign was the use of social media. Throughout the month of September 2018, we posted sample videos of the content that could be expected when the app was launched, along with timely updates to continue the push to hit their funding goal.

When the campaign was completed, The Ballet Physique exceeded their goal of $7,500 raising $11,069. Facebook and Instagram were both in the top 5 drivers of funding for the campaign.