From my earliest memories, I’ve been driven by curiosity—a desire to understand my community, embrace new trends, and unravel the mysteries of everyday life.

This passion for discovery and my love for effective communication led me to pursue a degree in Journalism from the University of Idaho in 2011. Upon graduating, I embarked on my professional journey in Dallas, TX, where I joined The Point Group, a full-service integrated marketing communications agency, to kickstart my career in marketing and public relations.

I entered the workforce when social media just started to reveal itself as a marketing tool, and quickly recognized its significance. I played a key role in implementing innovative social media marketing standards and strategies for our clients at The Point Group. My extensive experience in the dynamic realm of social media has equipped me with the agility to adapt swiftly and educate clients on emerging trends and updates.

What captivates me most about social media is its ability to showcase a business’s story, offering a window into its unique identity. This aspect of the industry resonates deeply with me because storytelling is not just a professional skill; it’s a fundamental part of who I am and has shaped my career, driving me to specialize in social media and communications. I am driven by the desire to be the voice that articulates why your company is exceptional to the world.

That’s why I founded Kayla McCain Marketing—to share my expertise and create compelling content that not only expands your audience but also delivers tangible results for your business.

In my spare time, I enjoy writing, advocating for individuals with vestibular disorders, training for my next 5K, practicing yoga, playing video games, watching movies and hanging out with my husband, two boys and cat. All in which you can over on my Instagram – @True_Kaylaisms.