Influencer Marketing Campaign – AAE

Through my work with CS-Effect, I led influencer campaign strategy and execution for the American Association of Endodontists (AAE) in July/August of 2025— managing everything from influencer list building and contract negotiation to creative direction and performance analysis.

The campaign partnered with trusted healthcare voices including Dr. Joel Bervell and Dr. Krupa Playforth, generating more than 180K total views, 10K+ engagements, and over 275 website clicks to AAE’s educational resources.

Reels drove the strongest performance — Dr. Bervell’s myth-busting root canal content earned 138K views and 935 saves, while Dr. Playforth’s tooth-injury awareness video achieved 47K views and 217 link clicks.

By focusing on authentic education, clear calls-to-action, and credible creators, the campaign exceeded engagement and conversion benchmarks for healthcare associations. My role included identifying and securing influencer partnerships, negotiating compensation, and aligning all deliverables with AAE’s broader mission to elevate public understanding of endodontic care.

In total, for this campaign, I managed four influencer partnerships spanning both Instagram and TikTok, overseeing all creative briefs, approvals, and reporting — establishing a scalable framework for AAE’s future influencer initiatives.