KMM Is Evolving – Refreshed Look, New Services, Same Mission

Four years ago, I launched my business, Kayla McCain Marketing, to help small businesses in need of marketing services without the agency price tag. I had been freelancing for six years and was ready to take my passion of helping the mom-and-pop shop succeed by focusing my career on this full-time. Small businesses are the backbone of our country, but a lot of companies lack the resources and budget to be able to strategically promote their goods and services. I not only saw the need, but as a marketer, it’s extremely fulfilling to watch how your services can adequately help grow a business.

I’ve always considered myself a jack of all trades and educated myself on many facets of storytelling which has included not only the creative parts such as writing, creating graphics and videos but also learning the technical aspects that drive the initiative until it’s live. A few courses on website development to learning how to create deliverables on all of Adobe Suite, I’ve truly become a one-stop marketing shop.

But this isn’t brand new information. I’ve marketed myself as the above since I’ve launched. What’s different is that I’ve grown – I have added a few new services and skills to my repertoire including the following:

Influencer Marketing

Unless you have been living under a rock, you probably are aware of the kind of impact an influencer has on their audience. This type of buying power is crucial for businesses looking to expand their ROI through social media. From macro to micro influencers, depending on your product, these influencers are extremely effective in persuading their following on purchasing decisions.

I’ve worked with a few businesses now that have seen 71% of their sales come from an affiliate marketing program.

This is why I love what I do. Social Media is constantly changing, and I am right there adapting and finding ways for it to make sense as a part of your marketing strategy.

I now offer help with the following:

• Affiliate Program Strategy
• Influencer Outreach
• Influencer Management and Communication

To learn more, contact me today!

Marketing Strategy Guides/ Consultation

I understand that not everyone has the budget for a social media professional. Many small businesses are just starting out and are willing to do it all but are still looking for guidance and strategy.

I wasn’t joking about what I said above, I thoroughly enjoy helping ANY small business find an impact from implementing a strategic marketing plan. That’s why I am happy to now offer marketing services that can help those even with the smallest budgets.

That includes:

• Consultation Calls
• A Tailored Marketing Strategy Playbook
• E-books and Marketing Guides For Purchase (coming soon)

All of this to say is why I felt like it was time to give my brand a refresh with the same great look and feel. I’m still providing services from content, social media, and digital marketing, but I’m excited to offer additional services as I continue to evolve as a freelancer and business owner.