Facebook Strategy / Ads

Social Media Marketing

PennLee Footwear is one of the oldest privately owned shoe stores in Northeastern Pennsylvania. While they’ve typically done a lot of their marketing and advertising the traditional way in newspapers and by word-of-mouth, they decided to focus their efforts in 2018 on social media. On top of managing and posting on their Facebook, I also managed weekly ads of the latest shoes they have in stock.

While working with Penn Lee from September 2018 to April 2020, I increased their social following and engagement by 55%.

Facebook Advertising

Each month, PennLee worked with a $500 advertising budget. Our ad strategy each month, on average, reached up to 20,000 people with a CPR of around $.30. PennLee doesn’t sell directly online, so customer feedback was our measuring point. With more than an average of 600 website clicks coming in from ads every month, PennLee noticed an increase in customers coming into the store stating they learned about the store via Facebook.

“From the day she began working with us in the Fall of 2018, our sales increased. Kayla’s social media campaigns drove customers to our store. Customers frequently tell our sales staff that they “saw us online.” – James O’Meara, PennLee Footwear