Vestibular Disorders Association – Social Media Marketing

The Vestibular Disorders Association (VeDA) is a nonprofit organization dedicated to improving the quality of life for people affected by inner-ear and brain balance disorders. VeDA provides trusted educational resources, patient support, and advocacy to raise awareness about vestibular conditions worldwide.

My Role:
Since partnering with VeDA in early 2025, I’ve led the organization’s social media content strategy, creative direction, and performance optimization across Instagram and Facebook. My goal has been to increase visibility for vestibular education, build community engagement, and drive measurable growth across all digital platforms.

Results & Growth Highlights:
Under my management, VeDA’s social media presence has seen exceptional performance growth:

Follower Growth
- Instagram: +22% growth in organic followers (+2,937 new followers)
- Facebook: +42% growth (+17,700 new fans)
- Consistent posting cadence and hashtag optimization expanded organic reach and awareness.
Engagement Metrics
- Average Engagement Rate: 6.52% (Instagram) / 7.63% (Facebook) — exceeding nonprofit benchmarks.
- Post Interactions: +41% (Instagram) and +340% (Facebook) increase in likes, shares, and comments through relatable and visually driven content.
Content Performance
- Instagram Reels: +628% increase in video views by introducing weekly Reels strategy (2+ per week).
- Expanded user-generated content by encouraging community participation and featuring stories from patients, caregivers, and healthcare professionals.
- Collaborated with VeDA volunteers and influencers to produce educational video content.

Impact:
By aligning VeDA’s social media goals with authentic storytelling and strategic engagement, I helped transform their online presence into a vibrant, supportive digital community for vestibular patients. The results demonstrate measurable growth in awareness, engagement, and audience reach — advancing VeDA’s mission to help people find understanding, diagnosis, and hope.