Instagram Strategy

I began working with The Ballet Physique in the spring of 2018. At the time, they had an engaged audience but were looking to expand their services to an online streaming studio and were in need of subscribers.

To build this audience, our main focus was on Instagram. I implemented a content strategy including workout videos, boutique fashion, lifestyle/inspirational content, challenges, promotions, and online giveaways. These organic efforts increased The Ballet Physique’s Instagram audience by 218% going from 660 followers to 2,100 by April 2020.