Social Media Marketing – PrideRock Wildlife Refuge

Social Media + Digital Fundraising Lead (2019–2024)

For five years, I led PrideRock’s full social media and digital fundraising presence—transforming their online identity and significantly increasing donor engagement. In this role, I created all social content, launched their first Reels strategy, photographed the animals, designed graphics, and developed messaging that consistently moved supporters emotionally toward action.

I also built and managed targeted Facebook ad campaigns and optimized organic social for fundraising initiatives. Through a combination of compelling storytelling, audience nurturing, and strategic digital campaigns, I helped generate an average of ~$100,000 per year in donations via social media.

Highlights:

• Launched and grew PrideRock’s Reels content (previously no video strategy existed)

• Produced original wildlife photography + all graphic content

• Wrote fundraising copy, campaign messaging, and donor-facing storytelling

• Managed targeted Facebook ads to drive giving events + ongoing revenue

• Leveraged social to increase recurring donations and campaign participation

My work helped elevate PrideRock’s mission, expand their visibility, and inspire a passionate donor community around animal rescue and sanctuary care.