Hygiene Instruments – Social Media Strategy and Execution

Nordent Manufacturing, the sharpest name in dentistry, provides innovative dental hygiene instruments to their customers. In 2023, I was hired to help Nordent increase their following on Instagram, lead and take all product photography and video for social content and implement an affiliate / influencer marketing strategy. Prior to my involvement, Nordent was only seeing 7% growth YOY.

From January 2023 until January 2024, I increased their following from 1,247 followers to 3,165 followers on Instagram – a 153% increase. I also increased overall reach by 7.6K% all by partnering with industry influencers and creating branded and engaging content. Not to mention, several reels have gone viral by mixing organic engagement and ad strategy.