Natural Herbal Products – Social Media Marketing

Sunrider International, a manufacturing, direct selling, and retail sales company that specializes in natural products, hired me in late 2022 to run the social media strategy and execution of their USA focused social accounts. Prior to this, Sunrider had a substantial following on their corporate accounts but didn’t have the bandwidth internally to grow their USA pages.

In 2023, Sunrider USA Instagram grew from 557 followers to 1,900 (a 241% increase) and Facebook from 4,639 followers to 9,759 (a 110% increase).

Engagement on Instagram increased by 190% and on Facebook, engagement increased by 36%. This was achieved by a robust content strategy that increased the use of reels, combined with a small budget, paid ad strategy. I also am responsible for all product photography and video content.